Listing Details

Listing Number: 502
Media Name :
Sunday World
Media Type :
Newspaper
Region :
Africa
Country :
South Africa
Language :
English
Geographic Coverage:
Published :
Weekly
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Profile :
Sunday World, with its tabloid format, is easy to page through, portable and its editorial focus reflects the world of the young, aspirational black consumer – that of racy infotainment, celebrities, sport and gossip (shwashwi), shebeen & dining guide, and specialist pages of fashion, beauty, health, motoring and money. Sunday World is perceived as quite a serious, mature read, without being old-fashioned or boring. It reports on broader news in South Africa as well as the local community, with an upbeat style, and manages to obtain a balance between the need for information with the need for entertainment.